St. Jude

As part of St. Jude’s “Thanks and Giving” communication platform, the research hospital wanted to create relevant messaging for Hispanics. Their celebrity spokesperson, Luis Fonsi, served as ambassador within this platform.

Foster A Deeper Relationship

PaintBox Labs, because of its proven experience in effectively reaching multicultural audiences, was tapped to help St. Jude in their mission to foster a deeper relationship and build national awareness among Hispanic audiences that would result in donations exceeding previous years.

Using a combination of live-action and animation, we created a charming and heartfelt spot with Fonsi, two real young cancer patients and a parent as a supporting cast.