A WESOME THRILLS | Universal wanted to create a memorable, multi-media campaign that portrays the lengths the theme park goes to in order to create a vacation destination with such unique thrills. After their in-house creative team at Popcorn created a TV commercial concept called “Awesome Thrills”, PaintBox Labs was commissioned to help bring the storyboards to life by first designing a family of fictional lifelike test subjects we called the Thrill Immersion Models or TIMs for short.