Adobe-Intel

In 2006, PaintBox Labs collaborated with the strategy team at MRM/McCann-Erickson to develop a site to show families the ease of editing, enhancing, and organizing their photos using Photoshop Elements, and sharing those photos by creating slideshows and videos from the comfort of their own living room with an Intel VIIV system.

DIGITAL FUN WITH PHOTOS

While working with the interactive team at Pixod, we began with a series of sketches that explored the ideal perspective and vantage point for a user to view the living room, the family members seating arrangement and the general layout of the room itself.

Several interface ideas were explored, but one that presented the most possibility was creating a living room setting where family members could walk us through the features of both products. This presented a stage to provide both Adobe and Intel equal brand visibility in a comfortable and creative space.