Truist Digital Library

In 2014, PaintBox Labs worked with R2C Group’s in-house creative team in Portland to help manage the implementation of the Truist 90-day social media campaign launch. This involved the development of a proprietary digital media library kit that could integrate the client’s creative assets such as video content, products, photos, graphics, banners, and promo copy into a customized tool.

SUPPORTING WORKFLOW

The digital library kit also functioned as a tool to support the workflow of how we shared, approved, and tracked these assets before they were published to Facebook and other social media platforms.