Walmart Holiday In-Store

One of the largest radio networks in the country is the in-store network of Walmart, the world’s largest retailer. The network is used to promote products, events, and pricing specials to its everyday shoppers. It even has it’s own on-air DJ personalities who inform the shoppers with playful banter and song dedications.

Normally, Walmart produces the creative for the network internally, but for the FY17 holiday season, they reached out to PACE and PaintBox Labs for help in expanding their digital in-store radio ads experience for customers and elevate their creative product offerings.

CUSTOM SCORED FEEL

We delivered over 50+ fully produced radio spots from original concepts to script writing, through casting and on through final VO recording and music production.

The spots were for the various weekly sales emphasis periods covering November, including Thanksgiving and Black Friday, through the Christmas holiday.

Rather than using pedestrian stock music for the productions, PaintBox Labs tapped into its network of award-winning music producers to create a catalog of original tracks across various genres to give the spots a custom scored feel instead of a generic sound.